Helping FebFast get fruity

17 April 2013

FebFast event
FebFast event

Over three weeks in February, the team at febfast ran a series of free pop-up juice bars at prominent Melbourne locations Federation Square, Docklands and Collins Place.

febfast’s Mixte juice bars were a collaboration between Boost Juice, Northside Records, Sssh! Audio and Federation Square, with fantastic support provided by Leadership Victoria. Paul Bird (WCLP '06), CEO of YSAS, instigated the project with others from his WCLP year. Through LV's Great Connections a call went out for volunteers to assist with branding and marketing.

"LV creates this environment of building lasting relationships to the extent that a small group of us were able to use our influence and networks to get this project planned and delivered in a short time," adds Paul.

The events created a fun and vibrant atmosphere, allowing visitors to enjoy great fresh drinks (blended on exercise bikes), even fresher tunes and some fun in the sun without the involvement of alcohol.

Participating in the fun and helping mix a fresh selection of summer fruit drinks were AFL players and febfast supporters Luke Ball and Will Minson.

febfast is a challenge and a tonic for all drinkers, to see if they can take a break from alcohol for the 28 days of February. This short break is both a timely health kick and vital community fundraiser: money raised helps programs for vulnerable young adults tackling serious alcohol and drug issues.

LV's own Carol Owen successfully took up the challenge to support the cause too.

In 2013, febfast has achieved its greatest ever level of fundraising, with well over $1 million donated (and counting), whilst also inspiring over 170,000 drink free days.

If you would like to donate, find out more about the campaign or participate in febfast 2014, simply visit