A First for LV!

20 June 2013

James Meldrum completed the Williamson Community Leadership Program last year and his business, Whole Kids, recently became the first food business in Australia to be certified as a B Corporation. This is also a first for Leadership Victoria – the first WCLP alumni to be awarded this certification for their business. 

Certified B Corporations are a new type of company which use the power of business to solve social and environmental problems. There are over 740 Certified B Corporations internationally across 60 different industries and 27 countries. B Corporations are a diverse community with one unifying goal: to redefine success in business.

B Corp status is awarded by the US-based non-profit B Lab, which assesses a company’s impact on its employees, customers, suppliers, community and the environment against a set of standards for social and environmental performance, accountability and transparency.


Whole Kids was founded on the principles of profit and purpose. Our belief is that business is ideally placed to actively solve many social and environmental problems and, in turn, redefine the concept of what a business is. The independent certification by B Lab reinforces thier core purpose and values at Whole Kids.

"We discovered the B Corps community in the US about a year ago and believed it was time that Australian companies striving for a more socially equitable and environmentally sustainable world were acknowledged. We are thrilled to also be a founding member of B Corporation in Australia as there are only five certified businesses here, and we’re one of them," comments James.

B Corporations compete not just to be the best in the world, but to be the best for the world. As a result of Whole Kids' collective success, individuals and communities will enjoy greater economic opportunity, society will address its most challenging environmental problems, and more people will find fulfilment by bringing their whole selves to work.

"As a B Corporation, we are now part of an inspiring global community of ethical and socially responsible businesses that seek a better way to do business, including Patagonia, Ben and Jerry’s, Seventh Generation, method and Etsy."